Cheryl Bower founded Voices Rock Canada with a simple belief: everyone deserves a place where they can belong, be heard and experience the joy of making music together.

What began in 2016 as a small pilot project has grown into a registered Canadian charity and a thriving musical community bringing together singers across generations and backgrounds. Today, Voices Rock Canada encompasses non-audition rock and pop choirs for adults, seniors and women physicians.

A lifelong musician, performer, songwriter and creative entrepreneur, Cheryl has spent decades immersed in music and the arts, including performing at Toronto's Koerner Hall and New York's Carnegie Hall. But for her, music has always been about far more than performance.

It is about connection. It is about belonging. And it is about finding your voice.

Cheryl believes some of the most meaningful moments happen not under a spotlight, but in the rehearsal room—when someone who was hesitant to sing discovers their confidence, when strangers become friends, and when a group of individuals discovers what is possible when they raise their voices together.

Beyond Voices Rock Canada, Cheryl continues to explore the intersection of music, creativity, storytelling and human connection through her writing, visual art and songwriting.

After ten seasons, her original belief remains unchanged: music belongs to everyone.

“The most powerful thing about music isn't the person standing at the microphone. It's what happens when everyone starts singing together.”

Erin is a veteran arts manager with 20+ years of experience spanning live comedy, festivals, TV, radio, and large-scale fundraising events. As General Manager of The Second City Training Centre, she led one of Canada's largest creative education institutions, overseeing programming and daily operations for over 6,000 students annually — growing enrolment by 275% through an expanded focus on community events and creative program development.

As Conference Producer for the Banff World Media Festival, Erin produced networking events and industry programming for an international audience of media executives and C-suite leaders. Throughout her career, she's worked alongside some of Canada's top comedic talent at The Second City, as well as with CBC's Baroness von Sketch Show and Because News.

Erin has also raised $85K+ through grassroots fundraising for causes including The Downie Wenjack Fund and Rainbow Railroad, and currently serves on the board of The Bad Dog Theatre Company. Building inclusive, equitable environments remains central to her leadership, from her programming choices at The Second City to her ongoing community work.

Brad Barnham is a versatile musician who seeks to foster meaningful community while striving for musical excellence. He is the Director of Music at St. George’s Anglican Church in St. Catharines, and looks forward to joining the Voices Rock Canada leadership team in September 2026.

He is widely sought after as a guest conductor, with recent engagements including MusicFest Nationals, the Ontario Vocal Festival, and International Leahy Music Camp. His contributions to the Niagara region have earned him St. Catharines Arts Award nominations for in both 2024 and 2026.

As a composer, Brad’s work has been commissioned, published and performed by leading ensembles across Ontario and beyond. He won the 2024 Ontario Choral Composition Competition and received an Honourable Mention in the National Competition for Choral Writing that same year. 

Brad is active in the recording industry. In 2022, his band Family of Things signed with Label Music Group and released their album Flowers on the Wall the following year. Their music has since been featured on the Emmys, Vogue, MTV, and Skype and more. 

Brad holds a Master of Music (Honours in Choral Conducting) from the University of Toronto and a Bachelor of Music (Honours in Theory and Composition) from Western University.

Sef is thrilled to join Voices Rock Canada as Choir Director. With a strong background in music education within Toronto school boards and a history of fostering musical talent in various settings, he is committed to nurturing voices and helping them reach their full potential.

He has worked as a vocal teacher and choir director at multiple arts schools, including Rosedale Heights School of the Arts, where he led a remarkable mass choir and orchestra performance of the Carmina Burana, and Fr. John Redmond Secondary School and Regional Arts program where his choir achieved a silver medal at the National Music Competition. Beyond the classroom, he has also run smaller choirs, music directed musicals, and taught music and voice courses at several arts camps. He currently serves as Head of the Arts at an alternative high school for refugees and newcomers to Canada, where he teaches music and voice, sharing the power of music as a means of cultural integration and self-expression. Sef is excited to join forces with Voice Rock Canada, and is looking forward to working alongside talented individuals of all ages to help them discover their voices and the joy of singing.

Michael has been playing, writing and teaching music professionally for over 35 years. 

He studied with the Royal Conservatory as a child, and later attended Humber College, studying jazz composition and performance. 

Selected theatre companies Michael has worked for include Drayton Entertainment, Stage West, Ross Petty Productions and The Mirvish’s. For television and film he has scored for Vision TV, CMT and others. Michael has been a producer for original artists; writing, recording and developing their artistic voice. Michael also has a passion for being an educator. Along with private coachings, he has also taught in many Ontario colleges and high schools, including Sheridan, Randolph and George Brown. 

Michael enjoys camping and playing board games with his son, Gabriel.

Originally from Oakville, ON, Matthew Campbell has worked as a performer, musician, and music director across Canada. Graduating from Sheridan College in 2002 with a degree in Music Theatre Performance, his performance career included multiple regional theatres and six seasons with The Charlottetown Festival. He’s had the pleasure of sharing the stage with Tom Cochrane, Sarah Harmer, Alfie Zappacosta, and Rita McNeil, among others. As a singer/songwriter, he has released two albums of original material, a self titled debut in 2006 and Rock Middle in 2019. He is currently a secondary school teacher in Kingston, ON, as well as a graduate student at Queen’s University. He is thrilled to work with Voices Rock and support this amazing group of singers.

Mike Celia is a seasoned professional singer-songwriter from Toronto with two decades of experience in the music industry. He's toured extensively across North & South America, Europe, South Africa, and Australia, sharing his music with a global audience.

Celia has released three solo albums and has been an integral part of several Juno-nominated and award-winning projects, including Digging Roots, Tanika Charles, Tafari Anthony, and Leela Gilday.

His latest album, Late Night Daydreams, is a soul-inspired collection of songs blending melancholic melodies with rich, layered harmonies against a backdrop of spacious and ethereal soundscapes.

Matthew is an actor and online content creator with a passion for visual storytelling. As a director, his work includes short films, web series’ and various onstage productions. In his spare time, Matthew is an amateur Toy Photographer and also produces video essays focusing on film history, pop culture and everything in between . You can find his photography on Instagram @yipchuck, and watch his videos on his YouTube channel ‘Teacup For One’. He is thrilled to be working with with VRC! Training: York University (BFA, Film Production), University of Alberta (BFA, Acting)

With 15+ years of senior leadership experience in not-for-profit organizations of all sizes, Katie brings a unique combination of human resource and communications expertise. She routinely partners with leaders to align human resource strategy with the organizational objectives in an inclusive and clear manner. She knows first-hand that people are every organization’s most important asset, and that creating strategies that provide clarity and allow opportunity for growth will help the organization flourish. This has been demonstrated in her experience leading teams directly, and in designing and implementing organizational HR strategy.

In addition to human resources and internal communications Katie has extensive experience in handling internal incidents and crisis communications. She uses strategic thinking and clear communication to bring calm, stability, and direction to crisis situations by providing public relations strategy, excellent written communication, human resource response, and partnering with senior leadership and board of directors, along with the appropriate legal and professional services.

Katie brings a deep understanding of the unique challenges and opportunities that the not-for-profit organizations and leaders are facing in Canada these days.

While skilled and experienced in most areas of HR leadership, her primary areas of interest and expertise include: HR strategic planning and implementation, organizational culture and structure, HR communications strategy, recruitment and selection, employee relations, performance management, change leadership and crises management. She has her Certified Human Resources Leader (CHRL) designation with the Human Resources Professional Association (HRPA).

Katie is highly relational, a clear communicator, and absolutely loves bringing strategic thinking and clear next steps so that everyone feels included and knows how they can bring their best to the table.

You can contact her at katie@double-consulting.ca or 416-806-3741 or at www.linkedin.com/in/katie-double-chrl.